It is very clear from our marketing data that our cars from our north stores photographed in the traditional way with handheld cameras, perform less well than those imaged in the AutoLoadIT studios. We know we must invest in a studio for the north stores to bring them in-line with the quality produced in the south.
CarShop get vastly more click-thrus on the Autotrader website than any other car supermarket in the UK. The quality of their photography is the best in the industry. CarShop switched from a competitor’s photography solution to AutoLoadIT and recorded record sales in the months following the move.”