The mechanics are simple compared with the complexity of lighting what is in effect a multi-faceted mirror. If you use the wrong lighting, or even the right lighting in the wrong way you will compromise the photographs or video. We build our studios not by guesswork but by using the worlds leading experts in studio and lighting design. We model every one, so we know before we build what the camera will see and how well the vehicle will be presented.
Photography studios or booths are standard in just about every other professional adverting medium, but historically used cars and vans have been photographed out in parking lots in all sorts of weather. Those dealerships still doing imaging in those ways may have completely legitimate reasons for doing so, a lack of space, not sufficient available funds or just not willing to invest, but we know from our clients statistics that beautiful images sell a vehicle quicker and potentially for more money. Speeding up stock-turn means more space, which potentially means more sales.
Please bear in mind if you do have an existing turntable or even a studio with a turntable that you wish to improve the output quality, we are used to taking over third party turntables and making use or existing blackout materials. You may have a purpose built building for the studio or are thinking of building one, if that is the case, let us know and we can advise the best course of action.