Vehicle Photography Studios with 360° imagery

Whether you call it 360 vehicle photography, automotive or automobile imaging, getting top quality consistent 360 degree images and videos of cars, motor bikes, vans and other commercial vehicles is an art.

The mechanics are simple compared with the complexity of lighting what is in effect a multi-faceted mirror. If you use the wrong lighting, or even the right lighting in the wrong way you will compromise the photographs or video. We build our studios not by guesswork but by using the worlds leading experts in studio and lighting design. We model every one, so we know before we build what the camera will see and how well the vehicle will be presented.
Before fiat-after
Photography studios or booths are standard in just about every other professional adverting medium, but historically used cars and vans have been photographed out in parking lots in all sorts of weather. Those dealerships still doing imaging in those ways may have completely legitimate reasons for doing so, a lack of space, not sufficient available funds or just not willing to invest, but we know from our clients statistics that beautiful images sell a vehicle quicker and potentially for more money. Speeding up stock-turn means more space, which potentially means more sales.
There’s no getting away from the fact that to do it properly does cost a considerable amount of space and money. We have therefore designed a range of studios to cater for the different daily vehicle volumes and budgets.
Please bear in mind if you do have an existing turntable or even a studio with a turntable that you wish to improve the output quality, we are used to taking over third party turntables and making use or existing blackout materials. You may have a purpose built building for the studio or are thinking of building one, if that is the case, let us know and we can advise the best course of action.


Vehicle volumes: From 0 to 25 vehicles per day (although 35 to 40 is achievable)

If we made the studio any smaller than this one, we wouldn't put our name to the imaging. The design has been made around using our mobile iOS app to control everything, thus the investment in PC and camera equipment is minimal. However, you will still need a turntable, studio shell and lighting, so it's not free! The budget studios are modular, so if you are intending to place the studio in the corner of a room, we may be able to use some of the existing building to do away with the studio shell and coverings.


Vehicle volumes: From 0 to 40 vehicles per day

These studios are designed to be compact and economical, yet utilise the best camera equipment to achieve beautiful imagery. For lower volumes, we can slow the process down and use less lighting thus saving money, higher daily volumes mean we need faster spins and therefore more lighting. The ECO studios are modular, so if you are intending to place the studio in the corner of a room, we may be able to use some of the existing building to do away with the studio shell and coverings.


Vehicle volumes: Depends on the requirement and the suitability of the building

If you have an awkward space, or need a studio with access points where lights need to go, there may be no alternative but to choose our bespoke studio design. This requires us to do a full site survey to see if a studio is possible in that space and if so, we will create 3D imagery to provide a visual representation of what you will see when the first images are shot.

DRIVE-THRU (high volumes)

Vehicle volumes: From 20 to 100 vehicles per day

For high volume sites such as centralised prep centres or car supermarkets or where the workflow means a drive in one end and out the other works best, this design is the answer.

360° Studios

How it works

We provide you with a vehicle turntable, photographic booth and high quality camera which can include professional programmable lighting. All working seamlessly together to photograph and upload the images of your used vehicles.
The registration is automatically read and the images are added to the vehicle’s data record in our backend software ready to be marketed. The whole process, including preparing the data record can be done in under around 10 minutes. If your website is linked directly to our software, your vehicle will be live on your website the instant you hit the ‘Publish’ button, with high quality static and high quality 360° images. These can be magnified to see minute detail, something that video simply cannot provide.

If you feed to portals such as a manufacturer’s approved vehicles website and autotrader, we automatically send your static images together with the data.

360° Studios

Entry stage

Dedicated photography area (external or internal). We can look at utilising existing walls or even fencing covered appropriately to provide a suitable backdrop. The installation of a turntable will ensure consistency in imagery and vastly improved efficiency (a complete car can be photographed in less than 5 minutes).

360° Studios

Photography studio options with professional lighting

The following allows for professional lighting and camera equipment solutions that are determined by speed and volume requirements. The ancillary equipment quoted for in each option, i.e. lighting units and camera equipment, is upgraded and specifically programmed according to option selected. To operate each studio requires the AutoLoad IT Image Control Centre which is detailed below.
The following are then matched to one of the fully automated surface mounted turntable in optional sizes.
360° Studios

All installations include

  • Self-supporting lighting rig
  • All-on ceiling lighting
  • Diffusion
  • Camera equipment
  • An average installation in mainland UK
    (excludes any blackout requirement, also see software section below)
  • Each solution requires a minimum of two additional setup and training days depending on installation requirements, which are quoted separately at a cost of £750 per day
Just fill in your details below and we will be in contact with you shortly to arrange a meeting where we can discuss your individual requirements and fully demonstrate AutoLoad IT
The world’s leading Enterprise Automotive imaging solution.
Call Us Today

Call: +44 (0)20 3965 4500